Creneau International created this original eyewear shop located in the Wijnegem Purchasing Center in Belgium.
THE Store: Never seen before…
It requires no clairvoyant to see that most opticians are a sight for sore eyes. So when we have been asked to come up with a concept for a glasses shop, we had a clear vision on what we didn’t want it to appear like. Fortunately, the folks from Eye Candy shared this vision and trusted us blindly. We developed a special shopping knowledge, in which the packaging became the store and the shop became the packaging. Confused?
It all makes excellent sense actually: as a shop, you want to develop private relationships with your clients. What better way to do this than to actually send a piece of your shop property with them? The style of Eye Candy came to use when we visuallised the method of buying a pair of glasses. The whole shelving program is constructed out of boxes that serve as a display for the item. After the obtain, the box is removed from the frame, becomes the packaging and gets a carrying deal with. So every time a consumer buys his glasses at Eye Candy, he or she becomes a walking ad for the retailer.
THE PACKAGING: Really a spectacle…
If ever there were a shop notion worthy of the cliché ‘out-of-the-box’, it’s Eye Candy. The shelving system is built out of little cardboard boxes contained in a easy pinewood frame. As quickly as a customer buys a pair of glasses, the packaging shifts function from shelve to purchasing bag. Hyper functional, but hyper clever. Simply because not only did we save on stock space, we also made sure that every single buyer actually gets to take a piece of Eye Candy house.
The packaging is created out of ultra standard white cardboard, with stickers in 8 various colors that develop a colorful contrast and divide the shop into distinct mood zones. Inside each and every box, there’s room for the solution (glasses) and extra goodies such as cleaning spray, cleaning cloth and some exciting stuff. We assure you: it will be really like at initial sight!
Images by Arne Jennard